Visalia California is a cool town in the central California located near Sequoia National Park and Kings Canyon. My job was to come in and grab visitors to the National Parks to stay in Visalia. We came up with the tagline "Basecamp to the Sequoias" and launched a new brand campaign in Los Angeles, California.
I was tasked with helping to plan and execute a four day shoot in both Sequoia National Park and around the town of Visalia, showcasing epic hikes, boutique hotels, farm-to-table dinners, and quaint shopping. I helped direct a crew that included a video team, photographer, and drone pilot.
Visit Visalia's website needed a refresh to reflect our new campaign, I put together a new look and feel to help launch "Basecamp to the Sequoias."
