The opportunity to brand a world wonder doesn't come around everyday. Feeling the roar and power of the falls is something special. Over the last five years I've worked as the lead designer bringing the adventurous side of Niagara Falls USA to life.
Fall 2024 Highlight Reel
I worked as the lead art director planning and executing a video + photo shoot at the Falls and local businesses. We captured a peaceful morning at the falls, exploration of a local park, dining in North Tonawanda, and the farmer's market.
NYC Link Boards
Positioning Niagara Falls USA as the "Other Side of New York", we launched a new brand campaign focusing on tourist visiting New York City to visit the Falls. I led a team illustrating four different iconic NYC locations split with Niagara Falls. I also storyboarded and worked with an editor to create different animations that were ran in Times Square.
Times Square video Board
Times square Video Board
Every year we put together a new Travel Guide for Niagara Falls USA, that not only features the park but encourages visitors to get out and explore the different towns around Niagara County.
Niagara Falls USA Travel Guide
Inforail Graphics for the Visitor Center
