The Lake George Area is a treasure trove of accessible lakes, secret ponds, trickling streams, lazy rivers and roaring rapids all nestled into the forests and mountains that define the Adirondack experience. I grew up visiting the Adirondacks every summer so being able to work on promoting tourism within the region means a lot to me.
"Let go" bumper animation
Art direction boards
Working with a copywriter, we came up with a new campaign of "Let Go", an encouragement to young visitors that have never explored the Adirondacks.
Having the client blessing to pick locations, come up with different scenarios is a blessing. It's rewarding to see imagery come to life in print and video. I lead a team to plan and direct a video shoot, launch a new brand campaign, and layout the Travel Guide and other print material for the county.
A well used travel Guide from the ranch
Some of my favorite photos we captured on our fall, winter, and summer photoshoots last year.
